Further to this, it would express to the public that the product would be of a quality expected of Nike as a result of their reputation and previous products.

As such, their new products need branding and packaging.

Once a company becomes aware that another is infringing their trade mark, they may issue proceedings.

Depending on the nature of the infringement, the company may do so for the use of: There are a number of other factors that may come into play.

It is important, however, to avoid risking infringing any business’ trade marks (registered or unregistered) where possible.

There are many different types of trade marks used by businesses to designate the origin of their goods as their own.

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