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) to find the perfect match; but unlike your soulmate your monetization strategy is fully-customizable, and you can even change it over time to adjust to evolving technology and market trends.

Remember that while a solid revenue model is critical to your site’s success, in the end it’s all about conversions.

We're proud to see work we've helped you create pop up on blogs and in fun projects.

If you choose to go this route, be sure your payment gateway can tokenize and store card data for repeat purchases; your users will not want to re-enter their payment information for each transaction.

Be sure to offer enough extra features to VIP users to justify the cost of the membership; you’ll want to test this carefully.

Offline monetization through live events Many dating companies have begun hosting local dating events such as speed dating, charity auctions and local dating mixers as an extension of their online services, bringing virtual users together in the “real” world, along with a sense of authenticity to online dating.

Dating sites can either host the event themselves and sell event tickets online to site members or partner with local networking organizations and local restaurants or venues. Picking the right monetization strategy for your dating site is almost like finding the right romantic partner for yourself.

You need to know yourself (your website and customers), be aware of what the competition is up to, and do a little experimenting (but not too much!

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