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So you can imagine their shock when it outperformed the reigning subject line by a long shot.Compared to the former high achiever, “What’s your opinion here [first name]?Instead, set yourself apart from the other emails in their inbox by taking advantage of data collection to create more bespoke subject lines.Doing so signals relevance and gives your recipient more of a reason to click on your email.
We dove into some reports, case studies, and inboxes to find out — to help you figure out how to get your subscribers to open yours during your next email campaign.
But, if you look at the data, there are certain patterns that emerge.
So we can certainly provide pointers on how certain words perform, as well as practical tips for writing subject lines.
As much as it would be lovely to string words together and see your open rates go up exponentially, there are no shortcuts to the ideal subject line.
We’ll share with you some of our other observations and advice, but let’s get into Power Words already: Power Words reveal a few lessons about how to rock your email subject lines.
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This is in part due to grammatical correctness: For example, a pronoun like “We” or present participle like “Introducing” would seldom feature at the end of a sentence.